E-commerce is the activity of buying or selling of products on online services or over the Internet.
Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply
chain management, Internet marketing, online transaction processing, electronic data
interchange (EDI), inventory managements system, and automated data collection systems.
COMPONENTS OF E-COMMERCE
• People: Sellers, buyers, intermediaries, information systems
specialists and other employees, and any other participants
• Public policy: Legal and other policy and regulating issues, such as
privacy protection and taxation
• Marketing and advertising: Like any other business, EC usually
requires the support of marketing and advertising
• Support services: Many services are needed to support EC. They
range from payments to order delivery and after sales services
• Business partnerships: Joint ventures, e-marketplaces, and
partnerships are some frequently occurring relationships in ebusiness
Kemampuan E-Commerce
• OTOMATISASI, proses otomatisasi yang menggantikan proses
manual.(“enerprise resource planning” concept)
• INTEGRASI, proses yang terintegrasi yang akan meningkatkan
efisiensi dan efektivitas proses. (“just in time” concept)
• PUBLIKASI, memberikan jasa promosi dan komunikasi atas produk
dan jasa yang dipasarkan secara elektronik. (“electronic cataloging”
concept)
• INTERAKSI, pertukaran data atau informasi antar berbagai pihak
yang akan meminimalkan “human error” (“electronic data
interchange/EDI” concept)
• TRANSAKSI, kesepakatan antara 2 pihak untuk melakukan transaksi
yang melibatkan institusi lainnya (pihak ketiga) sebagai pihak yang
menangani pembayaran (“electronic payment”
Manfaat E-Commerce
• Jenis bisnis baru
– Bisa menjual tanpa modal besar
• Market exposure, melebarkan jangkauan
• Memperpendek waktu product cycle
– Tidak perlu banyak tangan
• Meningkatkan customer loyality
• Mengurangi biaya produksi dan promosi
• Mengurangi biaya inventory
Manfaat EC
• Mengurangi biaya komunikasi
• Hampir tidak terlihat perbedaan antara perusahaan
besar dan kecil
• Memudahkan konsumen memilih barang, 24 jam
nonstop
• Mempercepat dan mempermudah transaksi,
anywhere
• Memungkinkan barang dijual lebih murah
Layanan E-Commerce Khas Indonesia
• Contoh layanan khas Indonesia :
– Warung telepon & Warung internet
– SMS
– Berganti-ganti handphone (lifestyle?)
– Games, kuis
• Peluang bisnis baru yang khas Indonesia :
– SMS/Mobile-based applications
– nonton TV dengan chatting
– Games, kuis
– Sport (World Cup)
– Jual Buku online (bukabuku.com, bukukita.com)
– Star on TV (Indonesian Idol)
Jenis E-Commerce
• Business-to-Consumer (B2C)
– Electronic storefronts/mall
• Business-to-Business (B2B)
– Google/Amazon
• Consumer Consumer-to-Consumer (C2C) Consumer (C2C)
– Eceran / Lelang
• Business-to-Employee (B2E)
– Employee juga sebagai customer/supplier
• E-Government
– Layanan online pemerintah
• M-Commerce
Electronic Catalogs
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